How to Measure ROI from Real Estate Social Media Campaigns in Dubai

In this article

Social media has become one of the most powerful lead engines for Dubai’s real estate market—but visibility alone doesn’t pay the bills. Developers and brokers today want clarity: Which campaigns actually drive enquiries, site visits, and sales? Measuring ROI from real estate social media campaigns is how you separate feel-good engagement from real business impact. This guide breaks down exactly how to track, evaluate, and improve ROI—without guesswork.

Understanding ROI in Real Estate Social Media Campaigns in Dubai

ROI (Return on Investment) in real estate social media marketing campaigns is the ratio of the value that you create in business to the amount you spend on a social media campaign. In Dubai, we are not talking about likes and followers but qualified leads, visits to the booked sites, interest of investors and brand equity in the long term. A campaign that produces 20 serious enquiries from buyers with high net worth may do more than a campaign that receives thousands of clicks with low intent.

Why Measuring ROI Is Important for Social Media Marketing in Dubai

Dubai has a competitive, high-end and rapid property market. In the absence of ROI monitoring, brands are likely to end up wasting money on advertisements that appear appealing but fail to translate. Measuring ROI helps you:

  • Make allocations of budgets to platforms that are effective.
  • Know how buyers behave in various communities.
  • Enhance luxury, off-plan or investment targeting.
  • Demonstrate the effect of marketing to internal groups and stakeholders.
To put it simply, ROI makes social media an investment rather than an expenditure.

Key Metrics Used to Evaluate Social Media ROI

The most appropriate ROI metrics to use in order to measure the ROI of the best real estate social media campaigns would be intent-related metrics:

  • Cost Per Lead (CPL): How much you spend to acquire one enquiry
  • Lead Quality: Are leads booking calls, site visits, or requesting brochures?
  • Click-Through Rate (CTR): Shows how relevant your creatives and messaging are
  • Conversion Rate: Percentage of users who take action after clicking
  • Cost Per Acquisition (CPA): Cost to convert a lead into a sale or serious prospect
  • Engagement Rate: Useful for brand awareness campaigns, especially luxury projects

Best Tools to Track ROI from Real Estate Social Media Campaigns

Tracking ROI requires the right tech stack. Dubai real estate brands commonly use:

  • Meta Ads Manager for Facebook and Instagram performance.
  • Google Analytics 4 is used to monitor user paths after a click.
  • Leads to sales result mapping using CRM.
  • UTM tracking is used to know which campaigns lead to real conversions.
  • Smart dashboards to forecast the performance trends.

The key is connecting ad data with actual sales conversations.

Proven Ways to Improve ROI from Social Media Campaigns

Increasing ROI does not mean spending more, but spending wiser. The collaboration with professional Real Estate Social Media Marketing Services will assist the brands to match the creative, targeting, and timing with the intent to buy.

Improving ROI with Facebook Marketing for Real Estate

Real Estate Facebook Marketing is among the robust methods of Dubai real estate advertisements. The targeting system of the platform enables you to access investors, end-users, and expatriates in terms of geography, earnings, hobbies, and conduct. The cost effectiveness is highly enhanced through optimisation of creatives, lead forms and retargeting sequences.

Using YouTube to Drive High-Intent Real Estate Leads in Dubai

Video-first platforms like YouTube work exceptionally well for walkthroughs, lifestyle storytelling, and brand authority. YouTube campaigns often generate fewer but higher-quality leads—ideal for luxury and off-plan developments.

Generating Qualified Real Estate Leads Through LinkedIn

LinkedIn is effective in lead generation with regard to commercial projects, investors, and high-ticket properties. Message ads and sponsored content assist the brand in targeting decision-makers with high buying potential and enhancing the quality of leads and potential.

Common ROI Tracking Mistakes Real Estate Brands Should Avoid

Even strong campaigns fail when ROI tracking is flawed. Common mistakes include:
  • Focusing only on likes and impressions
  • Not integrating CRM data with ad platforms
  • Ignoring lead quality and follow-up timelines
  • Running the same creative for different buyer segments
  • Stopping campaigns too early without optimisation
Avoiding these errors can instantly improve campaign performance.

Why Dubai Real Estate Agents Trust Mint & Co. for Social Media Campaigns

We do not simply run ads at Mint & Co., we engineer performance. Our team knows the micro-markets of Dubai, the psychology of buyers, and the algorithms of the platform. With the use of data, storytelling, and AI-driven optimisation, we assist the brands with real estate social media campaign ideas in determining their ROI correctly and enhancing it over time. Each campaign is constructed so as to rationalize its expenditure and to protect its outcomes.

Final Thoughts

Measuring ROI from social media campaign ideas for real estate in Dubai isn’t optional—it’s essential. With the right metrics, tools, and strategy, social media becomes one of the most predictable lead generators in your marketing mix. The brands that win aren’t the loudest—they’re the smartest.

Got Questions? We’ve Got You.

A good benchmark is dependent on the specific segment, but campaigns that yield qualified leads that are lower than the market CPL and campaigns that drive the site visits or calls are deemed high-performing.
Contact Us for Customized Lead Strategies

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How to Measure ROI from Real Estate Social Media Campaigns in Dubai
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Privacy Policy

Last updated: Jan 10, 2026 This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You. We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions

Interpretation

The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy:

Account

means a unique account created for You to access our Service or parts of our Service.

Affiliate

means an entity that controls, is controlled by or is under common control with a party, where “control” means ownership of 50% or more of the shares, equity interest or other securities entitled to vote for election of directors or other managing authority.

Company

(referred to as either “the Company”, “We”, “Us” or “Our” in this Agreement) refers to Mint & Co. Jumeirah Lake Towers, Dubai, UAE.

Cookies

are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.

Country

refers to: United Arab Emirates

Device

means any device that can access the Service such as a computer, a cellphone or a digital tablet.

Personal Data

is any information that relates to an identified or identifiable individual.

Service

refers to the Website.

Service Provider

means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.

Usage Data

refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

Website

refers to Mint & Co. accessible from https://mintand.co/

You

means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to: Email address First name and last name Phone number Usage Data

Usage Data

Usage Data is collected automatically when using the Service. Usage Data may include information such as Your Device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data. When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data. We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. The technologies We use may include:

Cookies or Browser Cookies.

A cookie is a small file placed on Your Device. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service. Unless you have adjusted Your browser setting so that it will refuse Cookies, our Service may use Cookies.

Web Beacons.

Certain sections of our Service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).

Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser. We use both Session and Persistent Cookies for the purposes set out below:

Necessary / Essential Cookies

Type: Session Cookies Administered by: Us Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.

Cookies Policy / Notice Acceptance Cookies

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Functionality Cookies

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Use of Your Personal Data

The Company may use Personal Data for the following purposes:

To provide and maintain our Service

including to monitor the usage of our Service.

To manage Your Account:

to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.

For the performance of a contract:

the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.

To contact You:

To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application’s push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.

To provide You

with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.

To manage Your requests:

To attend and manage Your requests to Us.

For business transfers:

We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.

For other purposes:

We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience. We may share Your personal information in the following situations:

With Service Providers:

We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to contact You.

For business transfers:

We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.

With Affiliates:

We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.

With business partners:

We may share Your information with Our business partners to offer You certain products, services or promotions.

With other users:

when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside.

With Your consent:

We may disclose Your personal information for any other purpose with Your consent.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies. The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company’s operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction. Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer. The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

Delete Your Personal Data

You have the right to delete or request that We assist in deleting the Personal Data that We have collected about You. Our Service may give You the ability to delete certain information about You from within the Service. You may update, amend, or delete Your information at any time by signing in to Your Account, if you have one, and visiting the account settings section that allows you to manage Your personal information. You may also contact Us to request access to, correct, or delete any personal information that You have provided to Us. Please note, however, that We may need to retain certain information when we have a legal obligation or lawful basis to do so.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation
  • Protect and defend the rights or property of the Company
  • Prevent or investigate possible wrongdoing in connection with the Service
  • Protect the personal safety of Users of the Service or the public
  • Protect against legal liability

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Children's Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers. If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent’s consent before We collect and use that information.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party’s site. We strongly advise You to review the Privacy Policy of every site You visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page. We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the “Last updated” date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, You can contact us: By email: hello@mintand.co By phone number:  +971 55 181 MINT (6468)